XPLORA

ASSETS DESIGN

GRAPHIC DESIGN

BRAND GUIDELINES

Logo design

Timeless branding for Xplora, a free tour company based in Úbeda, Spain. Nora Studio designed a refined and memorable logo identity inspired by heritage, architecture and travel: blending classic typography with a modern edge.

The logo takes inspiration from a Renaissance architectural element found in one of the town’s historic buildings. I was fascinated by how Renaissance design blends mathematical precision with artistic harmony, and I wanted to capture that essence in a minimalist mark.

By abstracting the geometry of that architectural motif, I created a logo that feels structured yet open, a symbol of discovery grounded in history. Its balanced proportions and subtle symmetry mirror the order and calm of Renaissance architecture, while the simplicity of the linework brings it into the present.

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