SIGMA SPORTS
GRAPHIC DESIGN
marketing
Motion design
A bold and structured Marketing Campaign Proposal project for Sigma Sports, blending clean design with a modern visual language inspired by cycling culture.
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
- * Sigma Sports
MARKETING CAMPAIGNS
This concept celebrates the escapism of indoor training. The creative idea contrasts the monotony of a grey room with landscapes breaking through the walls, layers of paper revealing portals to the Alps, London, or anywhere a cyclist might dream to ride.
Visually, it’s a campaign about motivation, adventure, and imagination. The slogan “Ride the World from Your Room” is short, direct, and full of energy.
The ripped-paper textures give a tactile, handmade quality that contrasts the sleek surfaces of indoor equipment, while the expansive landscapes inject colour and movement. This tension between stillness and motion became the key visual metaphor, transforming the everyday space of a living room into an open road. The typography was kept bold and clear for legibility across formats, supported by a limited, high-contrast colour palette to make the landscapes the true heroes of the composition.
SLOGAN
RIDE THE WORLD FROM YOUR ROOM
CONCEPT
SHORT, MOTIVATIONAL, ADVENTUROUS, SPEAKS DIRECTLY TO THE CUSTOMER
EVERGREEN CAMPAIGN
´RIDE THE ALPS FROM YOUR ROOM´ ´RIDE LONDON FROM YOUR ROOM´
This campaign is about turning limitation into inspiration. It reframes indoor training as an act of exploration, inviting riders to see their space differently. Through strong visuals, emotional storytelling and adaptable design, Ride the World from Your Room transforms a practical product into an experience.
A bold reimagining of the Black Friday visual language. Instead of neon chaos, the design centres on something universal, a receipt.
y flipping the usual message of spending into saving, the campaign feels fresh and clever while staying simple and recognisable.
A creative proposal that shows strategic thinking, conceptual clarity and adaptability. Both campaigns are built to work across formats, from digital banners to physical spaces, while maintaining strong visual storytelling. The additional brand and web suggestions support a cohesive, engaging visual experience for customers.