NEWGROUND
MENU DESIGN
GRAPHIC DESIGN
ILLUSTRATION
Newground is a speciality coffee roastery with a shop in Oxford city centre that hosts a range of events, from wine tastings and supper clubs to taco nights and life drawing. Their brand blends a relaxed, creative energy with a refined visual identity.
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We collaborated with their team to design posters for events that are colourful and full of character.
Each piece features original illustrations.
Each poster is treated almost like a small work of art: bold, expressive and designed to stand out. The colour choices are vibrant and playful, leveraging strong contrast to ensure visibility from a distance and impact in digital formats.
Typography is used not merely for legibility but for personality. Headings have character, with typefaces selected to reflect the mood.
The goal was to create a composition that instantly communicates warmth and movement. I started by establishing a bold typographic structure. The text becomes a graphic element in itself, interacting with colour and imagery. The hierarchy was carefully planned so the title, date and venue are immediately visible, with secondary details subtly integrated into the rhythm of the composition.
I chose a sun-inspired palette: warm yellows, coral tones and light blues; to evoke the brightness of summer and the sociable, optimistic feeling of the event.
POSTERS
Layout is carefully constructed to prioritise readability: clear section headings, sufficient spacing between items, hierarchy of typographic styles so the most important information (dish names, price) stands out.
