BIEN CYCLING GEAR
LOGO DESIGN
GRAPHIC DESIGN
BRAND GUIDELINES
PHOTOGRAPHY
Bien Cycling Gear is a small independent brand born from the love of cycling. We developed the logo and visual identity, combining a humorous touch with minimalist design for a timeless yet approachable feel.
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- Bien Cycling Gear
- Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- * Bien Cycling Gear
- *Bien Cycling Gear
- Bien Cycling Gear
“Bien” started as a doodle, a quick thumbs-up sketch my partner drew one day, with the thumb on the wrong side.
I loved it. It was imperfect, funny, and honest: a reminder that things don’t have to be flawless to feel right.
The name Bien (Spanish for “good”) reflects that same spirit. When you’re on a long ride, your legs burn, the wind’s against you, and everything hurts, but somehow, it’s bien. It’s the good kind of pain. The kind that makes you smile through the struggle.
It’s a brand about optimism, imperfection, and joy. A celebration of feeling good, even when it hurts.
